51.2149° 0.7986° · FARNHAM, GU9 · SERVING ALL OF SURREY

Web design Surrey that brings you work.

Most websites just sit there. Landmark is a Surrey web design agency based in Farnham. We build websites for businesses across Surrey that are engineered to be found and built to convert, so enquiries come in while you get on with running the business.

Request a Free Audit See the Results

50+ Surrey businesses built & launched

3× More enquiries in 90 days for our small business clients

42→96 Mobile page speed increase on a local Farnham site rebuild

Where You Are Now

You didn't want a website. You wanted the phone to ring.

Open your site on your phone, right now, on mobile data. Count the seconds before it loads. If you felt that flicker of impatience, so does every customer who found you before they found you.

The Surface

You paid for a site a year or two ago. It looks fine. But the enquiries trickle in, the search rankings never moved, and you have quietly stopped sending people to it.

The Bit Nobody Says

Somewhere you suspect it is costing you jobs. Every week a competitor with a faster, clearer site is being found first, and you are picking up whatever they didn't want.

If Nothing Changes

The gap widens. Google keeps rewarding the quick, well-built sites. AI search starts answering questions about your trade using businesses whose sites it can actually read, and yours isn't one of them.

The Honesty Test

Open your site on your phone, right now, on mobile data. Count the seconds before it loads. That flicker of impatience is what every customer feels before they've even seen what you offer.

The Riven Oak website after SEO structure improvements

A Fixed Point

A website is not a brochure. It is your hardest-working member of staff.

Landmark is a Surrey web design studio based in Farnham. We build fast, bespoke WordPress websites and e-commerce online stores on solid foundations. We structure every website around the three things that decide whether it earns its keep: getting found, getting read and generating enquiries. No page-builder bloat. No jargon. No lock-in.

Who You'd Work With

Ranks in Local Search

Every project is personally managed by Alicia McColl from our Farnham studio, alongside lead developer Edoardo Simeoni-McColl. You always speak directly to the person handling your project.

What We Do

Websites That Generate Leads

Bespoke WordPress, Shopify or WooCommerce builds, engineered for Core Web Vitals, local SEO and AI search visibility from the first line of code.

How Long It Takes

4–12 Weeks, Fixed Price

Simple brochure sites launch in 4–6 weeks, full custom builds in 8–12. A clear scope and one fixed price, with no hourly-billing surprises.

The Importance of Trust

Why trust us with it?

We don't do anonymous case studies or stock portfolios. Landmark is run by Alicia McColl and Edoardo Simeoni-McColl from a real studio in Farnham, and we have personally delivered tailored sites for more than fifty local businesses, with clear metrics, real names and visible before-and-afters to show for it.

50+ Local businesses delivered

100% Of what we build, you own — domain & code

WCAG 2.2 Accessibility standard, built in as default

ICO Registered, ZC123419 · Co. 13925109

What You Actually Get

Three jobs your new site does before you've had your morning coffee.

Found — Ranks in Local Search

Custom-coded to meet Google PageSpeed and Core Web Vitals thresholds, with a precise local keyword strategy. When someone in your town searches for what you do, your business has a stronger chance of appearing near the top of the results and in the local map pack, rather than on page three.

Outcome → page-1 local rankings for target Surrey terms

Read — Ready for AI Search

Structured with Schema.org data, FAQ formatting and clean semantic code. This helps search assistants such as ChatGPT, Google AI Overviews and Perplexity understand your business and reference your content when people ask for recommendations.

Outcome → cited in the answers, not buried below them

Won — Turns Visits Into Enquiries

Clear messaging, prominent calls to action and clean, mobile-first forms replace the clunky multi-field forms that scare people off — so the traffic you already have finally does something useful.

Outcome → 3× more form submissions within 90 days

Real Surrey Businesses

Real names. Real numbers. Local streets you'll recognise.

Paul Fitchett Photography — Farnham

A slow portfolio site, rebuilt to load instantly

An outdated template was loading high-resolution galleries slowly and losing visitors on mobile. We built a bespoke, lightweight WordPress platform with custom media handling so the images load instantly without losing a scrap of clarity.

42→96Mobile page speed score

-35%Bounce rate, first month

"Alicia rebuilt and rebranded my photography business website and it was a delight. Her knowledge of new AI techniques and web design was exactly what I was looking for. Superb communication, fair pricing and a quality service." — Paul Fitchett, Fitchett Photography · Google review

Nick Brown — Painter & Decorator

From zero local enquiries to a full order book

Nick moved his business from West London to Surrey with no local footprint. We built a site with a targeted local SEO structure and clear lead-capture above the fold, then backed it with monthly SEO. He now ranks top of the map pack for his core local terms.

8–10Enquiries every week

#1Local map pack ranking

"I've gone from no enquiries to 8 to 10 each week through monthly SEO. I now have more than enough work for an independent painter and decorator." — Nick Brown, Painter & Decorator · Surrey

How We're Different

The difference is in what happens after launch.

	A Typical Agency	Landmark
Ownership	Keeps the rights to your code or platform and locks you into ongoing fees.	You own everything, the day it launches. Domain, hosting, content, code.
Performance	Not a priority, so pages end up heavy and slow to load on a phone.	Core Web Vitals optimised for fast loading on every device and connection.
AI Search	Rarely considered, leaving the site hard for new search tools to read.	Built in from day one with structured schema and clear page architecture.
Pricing	Hourly billing that creeps, with a bill you can't predict.	One fixed price agreed up front. No hourly surprises.

The Offer

Start with a free site audit. No cost, no obligation, no hard sell.

Before you spend a penny, we'll tell you exactly where your current site is leaking leads and what it would take to fix it. You get a genuinely useful report whether or not you ever hire us.

Speed & Core Web Vitals Check

The exact mobile load times costing you visitors, with the fixes.

Local Search & Map-Pack Review

Where you rank now for your key Surrey terms, and why.

AI Search Visibility Scan

Whether tools like ChatGPT and Google AI Overviews can read your business.

Lead-Capture Audit

The friction points quietly turning enquiries away before they reach you.

If You Decide to Build

from £1,500

Bespoke brochure sites from £1,500. E-commerce stores £3,000–£8,000. Always a fixed price, quoted up front.

Book My Free Audit

Your risk is zero. The audit is free and no-obligation. Every build is a fixed price with nothing hidden, and you own the finished site outright. We'd rather earn the next project than trap you into this one.

How It Runs

A clear route from first call to launch.

Discovery

We get under the skin of your business, audience and goals.

Fixed Proposal

Clear scope and one fixed price. No hourly billing surprises.

Design

Wireframes and visuals signed off before a line of code.

Build

Clean, fast development on WordPress, Shopify or custom.

SEO & Content

On-page SEO, meta and structured data implemented throughout.

Test & Launch

Mobile, cross-browser and soft-launch checks before go-live.

Training

Full documentation so you stay in complete control.

Aftercare

Managed UK hosting, backups, security and ongoing support.

Ready to start at step one?

Book a discovery call and we'll talk through your business, your goals, and what a fixed-price build would actually look like.

Book My Free Audit

The People Behind It

Who's behind Landmark Web Design?

Alicia McColl, founder of Landmark Web Design

Farnham Studio

Landmark Web Design is run by Alicia McColl and Edoardo Simeoni-McColl from our Farnham studio.

Alicia has seven years of experience in web design, technical SEO and local search. She manages website strategy, content and SEO for businesses across Surrey and the UK, and holds certifications from Semrush and SE Ranking.

Edoardo leads website development, working alongside Alicia on each project from planning through to launch.

Since 2022, Landmark has built more than 100 websites, including over 50 for businesses in Surrey.

The content on this website is written and reviewed by Alicia, based on the work we carry out for clients and the results we see across live websites and SEO campaigns.

7 years' experience
100+ websites since 2022
Semrush certified
SE Ranking certified

Frequently Asked Questions

Why is my website not showing up on Google?

Your website may not be showing up on Google because it has technical SEO problems, weak content, poor site structure or insufficient authority for the searches you want to rank for. Common issues include pages not being indexed, incorrect robots.txt settings, missing internal links, slow loading times, thin service pages or targeting keywords that are too competitive. A technical SEO audit can identify whether Google can crawl, index and understand your website correctly.

Why am I getting website traffic but no enquiries?

You may be getting traffic but no enquiries because the people visiting your website are not finding what they need or are not ready to contact you. Traffic alone does not generate leads. Your pages need to target searches with commercial intent, clearly explain your services and make it easy for visitors to call, request a quote or send an enquiry. Reviewing which keywords generate your traffic can also show whether you are attracting potential customers or people simply looking for information.

How can I get more local customers from my website?

You can get more local customers from your website by targeting the services and locations your potential customers are actively searching for. This usually includes dedicated service pages, relevant location content, Google Business Profile optimisation, local citations, reviews, internal linking and local keyword targeting. Your website should also make your service area clear to Google and give visitors an obvious route to contact you.

Is my website too old to rank well on Google?

An old website can still rank well on Google, but outdated technology, content and structure can hold it back. The age of the website itself is rarely the problem. Issues such as poor mobile performance, slow loading times, broken links, old content, weak page structure and technical errors are more likely to affect rankings. In some cases, improving the existing website is enough. In others, rebuilding it creates a stronger foundation for SEO.

Should I redesign my website or just improve the SEO?

You should redesign your website if its structure, technology or user experience is limiting what SEO improvements can achieve. If the website is technically sound, fast and easy to use, improving the SEO may be enough. However, if it has poor mobile usability, difficult navigation, weak page templates or an outdated structure, a redesign may provide better long-term results. We normally assess the existing site before recommending either approach.

How do I know if my website is actually working for my business?

Your website is working for your business if it consistently generates relevant calls, enquiries, quote requests or sales. Rankings and traffic can help measure progress, but they are not the final measure of success. You should track where visitors come from, which pages they visit and how many complete actions such as calls, forms or purchases. Google Analytics, Search Console and call tracking can help connect your website performance to actual leads.

What should a good small business website include?

A good small business website should clearly explain what you do, where you work and how a customer can contact you. It should include strong service pages, clear contact details, trust signals, customer reviews, mobile-friendly navigation and calls to action. It should also load quickly, be easy for Google to crawl and contain enough information for customers to decide whether your business is right for them.

Why are my competitors ranking above me on Google?

Your competitors may be ranking above you because Google sees their websites as more relevant, authoritative or useful for that particular search. They may have stronger service pages, more local relevance, better backlinks, more reviews, stronger internal linking or fewer technical problems. Competitor analysis can identify exactly where they are stronger and where there are realistic opportunities to outrank them.

Can a new website help me get more enquiries?

A new website can help you get more enquiries if it is built around search intent, conversion and the services you actually want to sell. Simply replacing an old design with a newer one will not automatically generate leads. The new site needs the right page structure, keyword targeting, technical SEO and clear calls to action. When those elements are planned together, the website has a much better chance of turning search visibility into enquiries.

How can I make my website more likely to appear in ChatGPT and AI search?

You can make your website more likely to appear in AI search by publishing clear, authoritative content that directly answers the questions your customers ask. Strong technical SEO still matters because AI search systems often rely on pages that can be crawled, understood and trusted. Clear page structure, factual service information, schema markup, strong local signals, original expertise and content that answers specific questions can all improve your chances of being cited or referenced in AI-generated results.

Your Next Step

Find out what your website is really costing you.

Book your free, no-obligation site audit. We'll review your speed, your local search, your AI visibility and your lead capture, then show you exactly what to fix. It takes two minutes to request.

Request My Free Audit Call The Studio

You'll hear back from Alicia, usually within one working day.

Here's the thing about a website that's underperforming: it never causes a crisis. It just costs you, a little, every single day. A slower site here, a competitor ranking above you there, an enquiry that went somewhere clearer.

Most people who read this far will do nothing. They'll mean to sort the website out, then Monday arrives and the job gets pushed to next quarter, while the same site keeps losing the same leads.

The audit is free and there's no obligation on the other side of it. The only thing it costs you is finding out. Book it here →