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About Landmark
A family web design and SEO team based in Farnham, Surrey. 109 websites built since 2022.
Tell us a little about your business and we'll come back with where you're losing visibility.
Who We Are
Landmark Web Design is a Surrey web design and SEO studio for trades, service businesses, ecommerce brands, and specialist automotive companies that need websites built to generate enquiries.
We design, build, and optimise websites that help businesses get found in Google, Google AI Overviews, ChatGPT, and the search tools customers now use to compare local companies.
Our work combines bespoke WordPress development, local SEO, technical SEO, content strategy, structured data, and ongoing search performance monitoring.
Landmark Web Design is based at 69 Weybourne Road, Farnham, Surrey, GU9 9EX. It is the trading name of Landmark IT Consultants Ltd, a company registered in England and Wales under company number 13925109.
Our Story
Landmark Web Design was established in February 2022 to bridge the gap between creative visual design and technical, search-optimised performance. We started the studio because we noticed too many businesses were being forced to choose between a beautiful website that could not be found on Google, or an SEO-optimised site that looked outdated. Our goal was to deliver platforms that mastered both disciplines perfectly.
From our base in Surrey, we set out to change the local digital landscape by building custom web infrastructure that ranks organically without sacrificing brand aesthetics. We wanted independent businesses to have access to the same calibre of digital engineering typically reserved for enterprise-level operations.
A major milestone came recently when we rolled out our specialist SEO silo structure for regional trades, allowing local contractors to break away completely from their reliance on expensive third-party lead generation networks. Read more about our fixed-price framework on our main web design Surrey page.
From our Farnham studio, we are committed to giving businesses complete ownership of their digital presence. This proprietary approach now serves as the structural foundation for all our trade campaigns, ensuring our clients maintain complete, long-term ownership over their inbound leads.
What We Do
Three disciplines, run by the same two people from first call to launch and beyond.
We build bespoke WordPress websites for regional businesses that require a high-converting sales tool rather than a basic online brochure. Every digital project is planned around your unique services, target service locations, customer personas, and search acquisition goals.
Every site is built mobile-first, engineered for exceptional page speed performance, and semantically structured so search engine crawlers quickly understand exactly what your business offers and where you operate.
We never use generic themes or restrictive commercial page builders. We build websites with clean code layouts, clear intuitive navigation, robust service landing pages, and the foundational technical SEO needed for multi-year search visibility. See our web design page for the full process.
We build high-performance WooCommerce and Shopify storefronts for small businesses looking to scale their online retail operations while maintaining absolute ownership over their product databases, content assets, and customer transactional journeys.
Our ecommerce engineering spans product schema architecture, intuitive collection page hierarchies, secure payment checkout configuration, technical SEO, optimised product descriptions, and automated data feeds to support Google Shopping and merchant networks. More on our eCommerce website design page.
Following a successful launch, we protect your digital investment through continuous website care plans, emergency technical support, active core and plugin management, daily cloud backups, and proactive security patching.
We stay actively involved post-launch because search landscapes are fluid. Search intents evolve, local competitors optimise their platforms, and fresh organic search opportunities manifest every single month. See our maintenance and support page.
Our Proven Search Results
Since February 2022, Landmark Web Design has delivered 109 websites for service providers and retailers across Surrey and the wider United Kingdom. Our portfolio spans local service business websites, multi-location SEO deployments, complex ecommerce stores, and specialist automotive platforms.
| Client partner | Industry and sector | Primary result achieved | Launch date |
|---|---|---|---|
| Heating Oil Today | Fuel delivery and distribution | +437.5% organic traffic and +82% increase in sales | November 2025 |
| Sandown Coachworks | Automotive services | +30% organic traffic within 30 days post-launch | March 2025 |
| Appliance Repairs Bristol | Domestic appliance repair | 1,119 targeted organic clicks within 3 months | January 2026 |
These commercial transformations are achieved through identical engineering principles: flawless technical code foundations, authoritative local landing page architecture, search-aligned helpful content, schema structured data, and meticulous performance benchmarking via Google Search Console.
Founder
I am Alicia, and I have spent the last 7 years managing technical SEO architectures and local visibility campaigns for regional businesses. As a Semrush and SE Ranking certified search specialist, I engineered our structured lead generation framework because I grew tired of watching independent contractors spend hundreds of pounds a month renting shared space on crowded directory profiles. My focus is entirely on giving local businesses absolute ownership over their inbound leads.
Prior to co-founding the studio, I built an extensive enterprise background in technical project management and corporate PMO functions. During this time, I steered complex digital initiatives for global organisations including the European Medicines Agency, Alliance Healthcare, and BP. This rigorous engineering background directly governs how I manage Landmark Web Design projects today. Our clients receive institutional grade project planning, radical reporting transparency, and absolute milestone clarity from initial onboarding through to launch and monthly search positioning.
I hold advanced certifications from Semrush and SE Ranking, leveraging both search platforms alongside native analytics toolsets to closely monitor technical site health, indexation performance, and competitive keyword movements. By combining enterprise level precision with local search strategy, I transform how Surrey trades attract and secure high value clients.
Connect with me directly on Alicia McColl on LinkedIn to follow my latest insights on local search strategy.
Request a Free Quote
Founder and search strategist
Lead Developer
I am Edoardo, and I head up technical engineering and web development at Landmark. With 6 years of dedicated code level experience building custom WordPress infrastructure from the ground up, my work focuses on stripping away the heavy, bloated commercial templates that drag down mobile page speeds. I build fast, clean sheet digital architectures so your local search rankings rest on a flawless codebase.
My day to day engineering competencies span HTML5, semantic CSS3, JavaScript, performance focused database tuning, Core Web Vitals optimisation, and deep programmatic structured data injection. To ensure your site remains technically superior, I integrate specialised AI developer utilities into my modern programming workflow. This allows me to accelerate code generation, automate regression testing, and streamline debugging, while ensuring my own strict human oversight and quality control remain on every single line of production code shipped to our servers.
I am also fully bilingual in English and Italian, which gives Landmark a unique capability to coordinate technical deployments across local regional markets as well as international ecommerce platforms. Every site I code is built to run cleanly, rank efficiently, and scale alongside your business growth.
Connect with me directly on Edoardo Simeoni-McColl on LinkedIn for technical optimisation updates.
Request a Free Quote
Lead developer
Credentials
109 bespoke websites deployed across the UK since our corporate launch in February 2022.
Semrush certified technical experts specialising in advanced competitive intelligence and keyword asset mapping.
SE Ranking certified analysts specialising in automated rank tracking, deep site crawling, and structural audit diagnostics.
Verified Semrush agency partner featured directly within the official global Semrush Agency Directory.
Fully compliant UK corporation trading transparently as Landmark IT Consultants Ltd, company number 13925109.
Proven enterprise-scale local SEO experience, evidenced by our successful 180-page structural build for Sandown Coachworks.
Why Us
Businesses partner with Landmark Web Design because they want a digital asset built with search dominance prioritised from day one.
They choose to work with a compact, highly specialised team that brings deep expertise across web design, semantic SEO, content creation, advanced development, and local search algorithms.
When you align your business with Landmark, Alicia directly coordinates your strategy and client communication, while Edoardo handles your site architecture. You collaborate exclusively with the technical specialists who execute the actual work.
Those are the four things our clients tell us they will not accept. None of them happen here.
If your current web presence is failing to deliver a consistent volume of inbound client enquiries, the critical first step is identifying the structural reasons why.
Our comprehensive SEO Review and Action Plan cuts through the guesswork, delivering a clear, data-driven view of your site's health, your competitors' vulnerabilities, and the exact steps required to claim market share.
Explore Our Professional SEO ServicesClient Work
Paul Fitchett Photography · Farnham
An outdated template was loading high-resolution galleries slowly and losing visitors on mobile. We built a bespoke, lightweight WordPress platform with custom media handling so the images load instantly without losing a scrap of clarity.
Alicia rebuilt and rebranded my photography business website and it was a delight. Her knowledge of new AI techniques and web design was exactly what I was looking for. Superb communication, fair pricing and a quality service.
Paul Fitchett, Fitchett Photography · Google review
Nick Brown · Painter and Decorator
Nick moved his business from West London to Surrey and had no local footprint. We built a site with a targeted local SEO structure and clear lead capture above the fold, then backed it with monthly SEO. He now ranks top of the map pack for his core local terms.
I have gone from no enquiries to 8 to 10 each week through monthly SEO. I now have more than enough work for an independent painter and decorator.
Nick Brown, Painter and Decorator · Surrey
Our Method
An exceptional website must perform far beyond aesthetic appeal. It must instantly articulate your value proposition to human buyers, explicitly signal its geographical relevance to Google's indexing bots, and feed clear contextual answers to AI search engines seeking the best solution for a user query.
Because of this, we completely decouple content structure from superficial layout. We evaluate your service architecture, target demographics, direct organic competitors, local keyword intent, and conversion funnels before writing a single line of web code.
Standalone Service
To give you complete clarity before entering a long-term partnership, we provide an intensive, standalone SEO Review and Action Plan for a fixed one-off investment.
It is designed for business owners who want an objective, exhaustive diagnosis of exactly what technical, structural or algorithmic blockages are suppressing their visibility.
Delivered within 5 working days. Your complete review is finalised and delivered securely.
There is zero ongoing contract and no monthly commitment. You keep a clear, actionable blueprint, prioritised tasks, and an honest estimate of what is required to capture your target search market.
How It Developed
The Landmark 4-Pillar Framework was developed through local campaign testing and direct work with Surrey trades from the day we launched.
After launching Landmark, we began building independent search structures for regional contractors, moving them away from shared directory spaces and testing direct customer enquiry routes.
After tracking performance across several local service sectors, we refined our site structure to help clients avoid third-party price comparison and build stronger search authority.
After reviewing data across 109 custom web assets, we shaped the current framework into a repeatable search system for local trade businesses that want direct, exclusive enquiries.
How To Contact Us
Whether you need a first website, a rebuild of one that is not earning its keep, an online shop, or monthly SEO, the first conversation covers three things.
If a smaller build is all you need, we will say so rather than quoting for more. You keep the findings either way.
Request a Free QuoteCall 01483 323260 or email studio@webdesignsurrey.net
69 Weybourne Road, Farnham, Surrey, GU9 9EX · Get directions →
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