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Web Design And SEO Case Studies
The work, and what it actually produced
A selection of the websites we have built and the search campaigns we run alongside them. Each one sets out where the business started, what we changed, and what the numbers did afterwards.
No vanity metrics and no rounded-up percentages. Where a figure comes from Google Search Console, we say so.
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At A Glance
Landmark case studies
Six projects, each with a different problem to solve. The full write-ups set out the before and after figures in detail.
| Client project | Core strategy | Primary result | Read more |
|---|---|---|---|
| Heating Oil Today | County hub-and-spoke structure with 53 optimised location pages. | 437.5% organic visibility growth in the targeted areas. | Read full case study → |
| The Riven Oak | Custom digital craft structure with local geographic targeting. | 170% increase in regional high-margin consumer calls. | Read full case study → |
| Appliance Repairs Bristol | Content-led local SEO built to rank on Google and be cited in AI search. | AI visibility from zero to a score of 14, with organic clicks up 26%. | Read full case study → |
| Roofing contractor SEO | Service and location page structure rebuilt for a trades business. | Enquiries arriving direct rather than shared with four other quoting firms. | Read full case study → |
| Next Generation Insulation | Topic-cluster content programme with AI search visibility tracking. | Sustained organic growth across a competitive national search market. | Read full case study → |
| Paul Fitchett Photography | Image compression, Core Web Vitals tuning and gallery indexation. | Fast mobile delivery and an increase in local event bookings. | Case study in preparation |
Featured Projects
Four projects in more detail
Different industries, different problems, the same approach: work out what the business actually needs the website to do, then build the structure that lets it do it.
Heating Oil Today
A county-level hub-and-spoke structure with 53 optimised location pages, built so each county had a page that could rank in its own right rather than competing with the homepage.
Read more →
The Riven Oak
A site rebuilt around dedicated service and location pages, aimed squarely at the higher-margin commissions rather than at general carpentry traffic.
Read more →
Appliance Repairs Bristol
Eighteen months of content-led SEO that took the business from an average Google position of 10.7 and zero AI visibility to 52 top-three keywords and citations across four AI platforms.
Read more →
Mighton's
A bespoke Shopify storefront for an established retailer, with structured product data and a checkout designed to stop people abandoning halfway through.
Read more →How We Work
Our web design process
Every project on this page went through the same five stages. It is a collaborative process by design: you see and approve the work as it develops rather than at the end.
Consultation
We start by understanding the business, its goals and the customers it is trying to reach. Nothing is designed and nothing is priced until we know what the site has to achieve.
Strategy and structure
We map the page structure and the searches each page should answer, then agree it with you before any design work begins. Getting this wrong is what makes most rebuilds underperform.
Design
Wireframes first, then full layouts designed mobile first. You give feedback at each stage rather than seeing the finished thing at the end and hoping you like it.
Build and test
Hand-coded WordPress development with custom page templates, tested across every major browser and screen size as it goes.
Launch and measure
Migration, redirects, SSL and Search Console setup, then we track what the site actually does. The figures in the case studies above all come from that stage.
The Portfolio
More of the work
Twelve more sites across automotive, asbestos surveying, windows, pest control, hospitality, ecommerce, cleaning, coachwork, transport, carpentry, waste clearance and fuel supply.
Every one of these was designed from a blank canvas and hand-coded. No templates, no purchased themes, no page builders.
Reviewed On Google
What our customers say
Explore feedback from Landmark Web Design clients across Guildford, Woking, Camberley, and our growing portfolio in Derby and further afield.
Alicia at Landmark Web Design has been a delight to collaborate with while she rebuilt and rebranded my photography business website.
Read this review on GoogleI absolutely love working with Alicia at Landmark Web Design! She is professional, incredibly fast, and super good at what she does. I’m consistently…
Read this review on GoogleWe couldn’t be happier with the service and end product of Alicia’s work, she transformed our website which was performing very poorly and…
Read this review on GoogleWhy Landmark
Why choose Landmark Web Design
Choosing a web design studio matters more than most people expect, because the decisions made in the first fortnight are the ones that determine whether the site ever ranks.
We are a small studio by choice. Every project is taken on by the two people who will actually do the work, which is why the approach is tailored to the business rather than assembled from a standard package.
The combination we aim for is creative work that also performs: sites that look like a business worth trusting, built on a technical foundation that search engines and AI tools can read properly.
Meet Alicia and Edoardo, the team behind the work on this page.
A two-person studio, not an account manager
You work directly with Alicia and Edoardo, the people writing the code and running the campaigns. Nothing is outsourced and nothing is handed off.
Hand-coded, not assembled
No template marketplaces, no bloated themes, no page builders. That is what keeps load times down and Core Web Vitals green.
Search built in from the start
Structure, headings and schema are decided before design begins, which is why the sites above started ranking rather than waiting six months for someone to retrofit SEO.
Numbers you can check
Every figure in these case studies comes from Google Search Console or our AI visibility tracking, and we will show you the source.
How To Contact Us
It Starts With a Conversation
If any of the projects above look like the problem you are trying to solve, the first conversation covers three things.
- What your current site is costing you in missed enquiries
- Which searches you could realistically win, and how long it takes
- What that costs, as a fixed price agreed before any work starts
We are open seven days a week, 9am to 7pm. You keep the findings either way.
Start a ConversationCall 01483 323260 or email studio@webdesignsurrey.net
69 Weybourne Road, Farnham, Surrey, GU9 9EX · Get directions →
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