A new WordPress website is one of the biggest fixed costs a small business commits to before it sees a single enquiry, so it makes sense to know the real numbers before you brief anyone. I’m writing this from Landmark Web Design in Farnham, where we build bespoke WordPress sites and run the SEO that gets them found. Here is what a small business in Surrey should actually budget, what changes the figure, and how we price our work.
What does a small business WordPress website cost in the UK?
Most small business WordPress websites in the UK fall between roughly £2,000 and £8,000, with the common band for a standard 5 to 20 page site sitting around £3,000 to £6,000. Those figures come from UK market data, not from a single quote, and the range is wide because “a website” covers everything from a five-page template to a bespoke, SEO-ready build.
The 2026 pricing guide from Media Village and the Yellow Peach cost guide both put most SME builds in that £3,000 to £6,000 range. Who you hire moves the number more than anything else:
| Who builds it | Typical UK cost | What you usually get |
|---|---|---|
| Freelancer | £1,500-£3,000 | Often template-based, limited testing, little post-launch support |
| Regional agency | £3,000-£10,000+ | Bespoke design, strategy, copywriting, SEO setup, ongoing support |
| London agency | 30-50% more than regional | Same scope, higher overheads priced in |
| Fully bespoke project | From around £15,000 | Custom functionality, complex builds, large sites |
The regional agency and London figures are drawn from the same UK guides above. Farnham sits in the South East, so a Surrey agency typically prices below a central London firm for equivalent work while still delivering a bespoke build rather than a reused template.
Landmark works on a fixed-price model, so you get one agreed number after the free audit rather than an hourly rate that drifts. Our standard small business builds fall in the £1,500 – £5,000 bracket dependent on the number of pages, functionality and whether the content is provided by the customer. That figure is confirmed in writing before any work starts.
Why do quotes vary so much for the same “website”?
The price moves with scope, and the biggest lever is whether the site is built bespoke or assembled from a template. A template build is faster and cheaper up front, but the UK guides above note that lower prices often mean template reuse, minimal SEO setup, limited testing, and little or no post-launch support. That saving usually reappears later as a rebuild.
Other factors that change your quote:
- Page count and content. A five-page brochure site costs less than a 20-page site with service pages for each area you cover.
- SEO built in or bolted on. We implement schema markup, local SEO, and Core Web Vitals work during the build, not after launch. That is included, not an add-on.
- eCommerce. A WooCommerce or Shopify shop adds payment setup, product import, shipping and tax config, and product schema. Small shops under 50 products typically take longer and cost more than a brochure site.
- Copywriting and branding. If you need words written and a brand look developed, that is part of the price. If you supply finished copy, it comes down.
- Custom functionality. Booking systems, member areas, and integrations each add build time.
What happens when you hire us, and how long does it take?
Every project starts with a free site audit, where we look at your current site or brief, your market, and the search terms your customers actually use. From there you get a fixed price and a clear timeline.
A bespoke WordPress build for a small business typically runs a few weeks; a WooCommerce or Shopify shop takes roughly 4 to 12 weeks depending on how many products you sell and how much custom work you need. Development is handled by Edoardo Simeoni-McColl, who builds all our bespoke WordPress, WooCommerce, and Shopify work. Alicia McColl leads SEO and structured data. She is Semrush certified and SE Ranking certified, and the keyword research, content structure, and schema go in as the site is built.
You keep full access to the website after launch. We do not lock you out of your own site.
What does a WordPress site cost to run after launch?
Building the site is a one-off cost; keeping it live, secure, and fast is an ongoing one, and the two are separate. UK hosting for a standard small business WordPress site runs between £150 and £600 per year according to the ICW Digital running-costs guide, which puts managed WordPress hosting at roughly £10 to £50 per month.
On top of hosting, WordPress needs regular core, theme, and plugin updates, security monitoring, and backups. Skip these and a site slows down, breaks, or gets exploited. We handle this through our website maintenance for small business service, and you can see exactly what each plan covers on our website maintenance page. Bundling maintenance from day one is cheaper than fixing a neglected site later.
Where does Landmark work?
We’re based at 69 Weybourne Road in Farnham, Surrey, and we work with businesses across Farnham, Guildford, Godalming, and the wider Surrey area, plus clients beyond the county who want a Surrey-based team. Because we’re local, meetings can happen in person rather than only over video, which matters when you’re planning a site that has to bring in real enquiries.
How to get a fixed quote
The fastest way to get an accurate number for your business is the free site audit. Call us on 01483 323260 or request the audit through the website, tell us how many pages and whether you need a shop, and we’ll send back a fixed price and a timeline. No hourly billing, no surprise invoices.
Frequently asked questions
How much should a small business expect to pay for a new WordPress website in the UK? Most UK small business WordPress sites cost between £2,000 and £8,000, with the common range for a standard 5 to 20 page site around £3,000 to £6,000, according to UK market guides including Yellow Peach and Media Village. Freelancers sit lower and often use templates; agencies with bespoke design and SEO sit higher. Our fixed price is confirmed after the free audit.
Are the running costs included in the build price? No, hosting and maintenance are separate from the one-off build. UK hosting for a small business WordPress site typically costs £150 to £600 per year per ICW Digital, and ongoing updates, backups, and security are covered by a maintenance plan. We set both up so nothing gets missed after launch.
Why is a Surrey agency cheaper than a London one for the same site? London agencies typically charge 30 to 50% more than regional agencies for equivalent work, according to the UK cost guides cited above, largely due to higher overheads. As a Farnham-based team we price below central London rates while still delivering bespoke WordPress builds rather than templates.
Who actually builds and optimises my site? Edoardo Simeoni-McColl builds every site, including bespoke WordPress, WooCommerce, and Shopify. Alicia McColl leads SEO and structured data and is Semrush and SE Ranking certified. Both are co-founders, so the people you speak to are the people doing the work.
Do I own and control the website after it launches? Yes. You keep full access to your WordPress site after launch, including the admin login. You are never locked out of your own website or dependent on us to make a basic change.
