Get Found in Google, AI Overviews and ChatGPT
SEO services from Landmark Web Design improve how your business appears across Google, Google AI Overviews, ChatGPT and the other search tools your customers now use. Recent work has taken one site to 3,900 active users within four months, another to 8,400 users after launch with turnover up 300 per cent, and a third to nearly 1,000 daily users within two months of starting.
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What We Do
Get Found by People Already Searching for What You Sell
We work on visibility across Google, Google AI Overviews, ChatGPT and other search tools through technical SEO, content, structured data, local SEO and ongoing monthly work. We take on any website, whether we built it or not, on WordPress, Shopify or other platforms, and we work with businesses on monthly retainers and one-off projects such as audits, migrations and content overhauls. Alicia and Edoardo lead the work from the first audit through to monthly reporting, so you deal with them directly rather than an account manager.
How SEO Has Changed
Three Things Now Decide Whether You Appear in Search Results
Google Needs to Trust That You're Real
Search engines and AI tools favour businesses they can verify. Your site needs to state clearly who you are, where you work, what you do and why you're qualified to do it. We build this through structured data, consistent business information across the web and content that demonstrates genuine expertise.
Are You Answering the Right Questions?
Google ranks pages that answer a search query directly. We research the exact words and questions your customers use before they compare, choose and contact a business, then build or improve pages that give them the answer. This is not writing for search engines, it is writing useful content that search engines can read.
Built for Google and AI Search
AI search tools need structured information. Google AI Overviews, ChatGPT and Perplexity pull answers from sites that are clearly organised, with proper headings, FAQ sections and structured data behind the scenes. Without that structure, AI tools tend to surface a better-organised competitor instead.
The Work Itself
What Is Involved in SEO Work
Every project starts with understanding what your customers are searching for, using Semrush, SE Ranking and Google Search Console to identify the terms that matter most, from high-volume searches to the longer, more specific ones that often convert best.
On-Page SEO
Clear page titles and meta descriptions, proper heading structure, page content that answers search queries directly, and internal links that make sense for visitors and search engines alike.
Technical SEO
Site speed, mobile performance, crawl errors, sitemap accuracy, robots.txt configuration and structured data, so Google and AI tools can find, read and index every page properly.
Content Creation
New pages, articles and guides built from keyword research and competitor analysis, based on your business's real services rather than generic templates or AI-generated filler.
Link Building
Genuine outreach, local partnerships, industry directories and content other sites want to reference. No purchased links, no link farms, no shortcuts that risk your domain.
Local SEO
Google Business Profile optimisation, consistent citations across local directories, review management and location-specific content that helps you rank in Google Maps and local results. See our dedicated local SEO service for more on this.
Structured Data
Schema markup, built on the Schema.org vocabulary, that describes your business, services and pages in a form search engines and AI systems can read directly, supporting rich results and AI citations alike.
Recent Work
Websites We've Built and Ranked
A spread of recent client sites across different industries, each built with SEO considered from the first line of code rather than added afterwards.
Client Results
Direct Business Impact, Not Just Traffic
We work with local service businesses, ecommerce brands and growing companies across Surrey and England. These figures are pulled directly from client analytics, not rounded up for effect.
Heating Oil Today
Work began in November 2025. Within four months the site reached 3,900 active users, with organic search as the leading traffic channel, over 1,300 new visitors a month, and 137 website purchases in one 28-day period.
Emily's House London
A new WooCommerce site launched in July 2025. Since SEO work began, the site has attracted over 8,400 users, with organic search driving 53 per cent of activity and the highest engagement of any channel. Turnover grew 300 per cent after launch.
Ignite Automotive
Over 12 months, the site attracted 3,825 users, with 72 per cent from organic search. Traffic has stayed consistent month after month, with organic visitors spending over a minute on the site on average.
Next Generation Insulation
Work started in January 2026. Within two months the site moved from a flat baseline to nearly 1,000 daily users, with organic visitors averaging over two minutes per session.
Beyond Keywords
Semantic SEO and Entity Optimisation
Search engines no longer only match keywords to pages. Google builds a map of entities, the people, businesses, places and concepts that make up the real world, and uses that map to judge which sites are relevant and trustworthy for a given search. We make sure Google understands your business as one of those entities: who you are, what you do, where you're based, who runs the business, what credentials you hold and how your services relate to one another, connected through structured data and consistently organised content. A site that is just a set of pages with keywords scattered across it stays invisible to these systems. A site with clear, structured information is exactly what they're built to find.
Where Search Is Heading
AI Search Optimisation
Google AI Overviews, ChatGPT, Perplexity, Claude and voice assistants are changing how people find a business. Customers increasingly get a direct answer from an AI tool rather than scanning a list of results. We work on structured data across key pages, content written in clear question-and-answer formats where it fits, consistent and verifiable business information, and well-organised content that AI systems can read, extract and cite. This is not a separate service, it sits inside everything we do: every page we optimise and every technical change we make is built to support both AI-powered results and standard Google search at the same time.
How We Work
Free Audit, Then a Retainer or a Fixed Project
Free SEO Audit
Every project starts with a review of your website, your current rankings and your competitors, followed by a one-to-one call to go through the findings. There's no obligation attached.
Monthly Retainers
Ongoing SEO covering keyword monitoring, content creation, technical improvements and link building each month, tracked through Semrush, SE Ranking and Google Search Console, and reported clearly.
One-Off Projects
A single piece of work such as an in-depth audit, a content overhaul, a site migration or a structured data implementation, scoped with a fixed quote and delivered within an agreed timeframe.
Every project is quoted individually based on your website, market and goals rather than a generic package. SEO starts at £300 per month, get in touch for a free audit and a clear recommendation.
Who Does The Work
You Work Directly With Us, Not an Account Manager
Landmark Web Design is run by Alicia McColl, who has built and ranked websites for UK businesses since 2018. Alicia and Edoardo lead your SEO work from the first audit through to monthly reporting, so you work directly with them throughout, with no account manager layer in between.
Every site is built, written and reported on from our studio in Farnham, Surrey. We work with local service businesses, ecommerce brands and growing companies across Surrey and England, on WordPress, Shopify and other platforms, whether we built the site or not.
- Registered address: 69 Weybourne Road, Farnham, GU9 9EX
- Company number: 13925109
- Phone: 01483 323260 · Email: studio@webdesignsurrey.net
Real Names, Real Numbers
Feedback From Landmark Clients
"Alicia at Landmark Web Design was a delight to work with while rebuilding and rebranding my photography business website, and made sure our local visibility stayed protected through the change."
"I love working with Alicia at Landmark Web Design. She delivered our optimisation strategy incredibly fast, and she's very good at what she does."
"We couldn't be happier with the service and end product of Alicia's work, she transformed our website rankings and turned around our performance."
Frequently Asked Questions About SEO
How long does it take to see results from SEO?
Do you only work on websites you have built?
What is the difference between SEO and web design?
What is structured data and why does it matter for SEO?
What tools do you use for SEO?
Can SEO help my business appear in ChatGPT and Google AI Overviews?
Get Started
See What Is Holding Your Search Visibility Back
Request a free SEO audit and we'll show you your biggest ranking opportunities, the gaps your competitors are exploiting, and a clear set of next steps.
Get a Free SEO AuditCall 01483 323260 · 69 Weybourne Road, Farnham, Surrey, GU9 9EX