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Why It Matters
Why social media matters for your business
Your customers are on social media. Whether they are scrolling through Facebook during a break, checking Instagram for inspiration, or researching businesses on LinkedIn before making contact, social media is where people discover, evaluate, and choose the businesses they work with.
Posting occasionally and hoping for the best does not work.
Social media needs a clear strategy, consistent content, and somebody who understands how the algorithms decide what gets seen and what gets buried. That is where we come in.
We manage social media accounts for businesses that want a professional, consistent presence without the time and hassle of doing it themselves. We handle everything from planning and content creation to posting, paid advertising, and monthly reporting.
What You Get
What our social media service includes
Four things, all handled for you. Strategy first, then the work that follows from it.
Strategy and planning
Every social media project starts with a plan. We look at your business, your customers, your competitors, and the platforms that make sense for your market. We then build a content strategy that sets out what to post, when to post it, and what you are trying to achieve with each piece of content.
This is not a generic calendar full of motivational quotes. Every post is planned with a purpose, whether that is driving traffic to your website, generating enquiries, building brand awareness, or supporting a specific product or service launch.
Paid advertising on Facebook and Instagram
Organic reach on social media is limited. To get your business in front of new customers quickly, we run targeted paid advertising campaigns on Facebook and Instagram through Meta Business Suite.
We set up your campaigns, define your target audience based on location, age, interests and behaviour, write the ad copy, design the creative, and manage the budget. We monitor performance throughout and adjust targeting to get the best return on your spend.
Content creation and posting
We create all your social media content for you. That includes writing captions, designing graphics, selecting or creating images, and scheduling posts across your platforms. Every piece of content is created specifically for your business and written in your brand voice.
We post consistently on your behalf so your accounts stay active and professional, even when you are busy running your business. You approve all content before it goes live if you want to, or you can leave us to manage it and review the results at the end of each month.
Google Business Profile posts
Your Google Business Profile is not just a listing. It is a platform where you can post updates, offers and news directly into Google search results and Google Maps.
We create and publish regular Google Business Profile posts as part of your social media management, keeping your listing active and giving potential customers another reason to choose you.
Our Work
Social content and adverts we have created
Posts, adverts and review graphics we designed and ran for clients. Creative, copy, audience targeting and budget all handled in-house.
SolarGain, Ignite Automotive, Optimus and The Riven Oak. Paid adverts, organic posts and review graphics.
Platforms
The platforms we manage
We recommend the platforms your customers actually use, rather than all of them at once.
Facebook remains the largest social media platform in the UK and is particularly effective for local businesses, service providers and retailers. We manage your Facebook page, create and schedule posts, respond to messages and comments, and run paid advertising campaigns through Meta Business Suite.
Instagram is a visual platform that works well for businesses with strong imagery, including hospitality, retail, food and drink, property and creative services. We create content designed for Instagram feed, stories and reels formats, and manage paid advertising to reach new audiences.
LinkedIn is the platform for business to business marketing and professional services. If your clients are other businesses, decision makers or professionals, LinkedIn is where you need to be visible. We create and post content that positions your business as a credible authority in your sector.
Google Business Profile
We include Google Business Profile posts as part of our social media service, keeping your listing fresh with regular updates that appear directly in Google search results. For a full Google Business Profile setup and optimisation service, see our SEO services page.
Client Results
What managing it properly can do
One client account we manage grew from 2,000 followers to 80,000 in two months. That growth was driven by a consistent content strategy, understanding what the platform's algorithm rewards, and creating content that people genuinely wanted to engage with and share.
Competitor Social Media AuditNot every account will grow at that pace, and we would never promise that. But it shows what is possible when social media is managed properly with a clear strategy rather than random posts whenever somebody remembers.
How It Fits Together
How social media works alongside your website and SEO
Social media does not replace your website or your SEO. It works alongside them.
Your website
Where customers go to learn about your business, read your content, and make enquiries.
SEO
What gets your website found in Google in the first place.
Social media
Keeps your business visible between searches, builds familiarity and trust, and drives traffic to your website from another channel.
When we manage all three, everything works together. Blog posts become social content. Service pages become ad landing pages. Google Business Profile posts reinforce your local search visibility. It is a joined-up approach rather than three separate things.
See our web design page for how we build websites, or our SEO services page for how we improve search visibility.
Pricing
What social media management costs
That covers strategy, content creation, posting, and monthly reporting across your chosen platforms.
Competitor Social Media AuditVideo editing costs more
If your social media requires video editing, the cost is higher owing to the specialist tools and time involved. We will give you a clear quote based on what you need before any work begins.
Advertising budgets are separate
Paid advertising budgets are separate from our management fee. We will advise you on what to spend based on your goals and your market, and you always have full visibility of where your money goes.
One-off projects are fixed price
For one-off projects such as setting up your accounts, building a content strategy, or launching a specific campaign, we provide a fixed quote based on the scope of work.
Common Questions
Social media management FAQs
How much does social media management cost?
It starts from £300 per month, which covers strategy, content creation, posting and monthly reporting across your chosen platforms.
Video editing costs more because of the specialist tools and time involved, and paid advertising budgets are separate from the management fee.
Which platforms should my business use?
It depends entirely on where your customers are. Facebook suits local businesses, service providers and retailers. Instagram works for businesses with strong imagery, such as hospitality, retail, food and drink, property and creative services. LinkedIn is where you need to be if your clients are other businesses.
We would rather you were consistently good on two platforms than thin across five.
Do I need to provide the content and images?
No. We write the captions, design the graphics and select or create the images. If you have your own photographs and brand assets we will use them, and that keeps the monthly cost down.
If we are creating everything from scratch, the monthly fee is higher.
Can you run Facebook and Instagram ads?
Yes. We manage paid campaigns through Meta Business Suite, including setting up the campaign, defining the audience by location, age, interests and behaviour, writing the copy, designing the creative and managing the budget.
How does social media help my SEO?
Social media does not directly affect your Google rankings. What it does is drive traffic to your website, build brand awareness, and keep your business visible between searches.
The Google Business Profile posts we publish as part of the service do contribute to your local search presence.
Can I get a one-off social media setup?
Yes. Setting up your accounts, building a content strategy or launching a specific campaign can all be done as one-off projects, quoted at a fixed price based on the scope.
Reviewed On Google
What our customers say
Explore feedback from Landmark Web Design clients across Guildford, Woking, Camberley, and our growing portfolio in Derby and further afield.
Alicia at Landmark Web Design has been a delight to collaborate with while she rebuilt and rebranded my photography business website.
Read this review on GoogleI absolutely love working with Alicia at Landmark Web Design! She is professional, incredibly fast, and super good at what she does. I’m consistently…
Read this review on GoogleWe couldn’t be happier with the service and end product of Alicia’s work, she transformed our website which was performing very poorly and…
Read this review on GoogleHow To Contact Us
It Starts With a Conversation
Whether you need somebody to take social media off your hands entirely, run paid campaigns, or simply post consistently, the first conversation covers three things.
- What your accounts and your competitors' accounts are actually doing right now
- Which platforms your customers are on, and which ones are not worth your time
- What that costs, as a fixed monthly fee agreed before any work starts
If one platform is all you need, we will say so rather than quoting for four. You keep the audit findings either way.
Get a Competitor Social Media AuditCall 01483 323260 or email studio@webdesignsurrey.net
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